Scribe, CleverTap's OpenAI-integrated content creation assistant

CleverTap, a California-based SaaS company, launched Scribe on April 17, which integrates OpenAI's AI chatbot ChatGPT with its own artificial intelligence content creator Scribe.

CleverTap said in a release that Scribe will generate campaign creatives, analyze emotions, and rewrite them for brand users based on what resonates with them.

"Growth marketers can now auto-generate emotionally relevant copies and expedite content development by using just a few keywords on Scribe," the company claimed.

According to the company, the technology enables brands to automatically determine the tone of their messages. Based on emotion analysis, marketers can create hyper-personalized content that is consistent with a brand, but also resonates with users, according to the release.

"Based on studies showing how much more value an emotionally connected customer adds, CleverTap has identified five fundamental emotions in MarTech. Namely, fear of missing out (FOMO), anticipation, trust, joy, and surprise — that are integral parameters in the digital world. Scribe has the capacity to produce and analyze content taking these factors into account," the company said.

"Game-changing" for digital-native businesses interested in boosting conversions through emotional content, this will drive more visits, swipes, and spending.

“Studies show that marketers only have 2 seconds to capture users’ attention in the digital realm. Marketers are given a very short window to engage users by tapping into the right emotions, and AI helps brands tailor their campaigns accordingly. CleverTap Vice President Data Science Jacob Joseph said that AI advancements will open up the next frontier for marketers, bringing back the 'tech' in MarTech.